Customer Spotlight

Preserving Tradition, Pushing Ahead

Nicole Carpenter – Black Pest Prevention – Charlotte, North Carolina


On any given day, Nicole Carpenter is working with service managers. Or answering customers’ questions. Or building marketing partnerships with the local minor-league hockey team.

On any given day, Nicole Carpenter is working with service managers. Or answering customers’ questions. Or building marketing partnerships with the local minor-league hockey team.

Carpenter never knows what the day will bring at Black Pest Prevention in Charlotte, N.C. But that’s her preference. As the company’s president, Carpenter is always exploring new ways to carry on the customer-focused legacy her family began almost 80 years ago.

“It’s always been a pride thing for me,” Carpenter says. “It’s really cool to build upon what my great-grandfather started, and to work on the different aspects of the business.”

Boyce Black started out in 1940 with one little green trailer pulled by a little green Ford. Today, Carpenter helps oversee four locations, over 30 employees, and an entire fleet of vehicles — each emblazoned with graphics she helped design.

Carpenter began working at different branches of the business in high school, then used her marketing and business degree from North Carolina State University to help modernize the company. But the business still retains its local touch. When one customer had carpet moths, Carpenter’s technicians didn’t just eliminate the pests — the team hired a cleaning company to clean the rugs and furniture.

“Most companies wouldn’t spend the money to do that,” Carpenter says. “We just went the extra mile to help her.”

That same family-focused approach extends across the business. Not only is Univar rep Maria Miller a company favorite for presentations, but Miller and Carpenter are golf teammates. In fact, when Carpenter’s uncle — and company CEO — Jon Black found himself with a litter of puppies, Miller adopted one to take home.

Those connections reflect how Carpenter, like her great-grandfather before her, is working towards a legacy that goes beyond simply eliminating pests. Carpenter says respecting and engaging with people — coworkers, colleagues, customers — is key.

“The relationships that you build can not only be advantageous to your success, but they can become long-lasting friendships.”